The Power of Emotion

For anyone who has ever doubted the power of emotional appeal over technological appeal
“… consider the self-winding Rolex, which sports 1/10th the accuracy of a Timex at 1000 times the price.” — Tog.

Don Norman’s book Emotional Design: Why We Love (or Hate) Everyday Things is about just this. It’s definitely worth reading.

People do better at creative tasks and problem-solving, when they are less stressed. So a graphic-designer may end up producing better work, faster, with a provable less-efficient, but more enjoyable, interface.

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Explore posts in the same categories: Design, Usability

One Comment on “The Power of Emotion”


  1. […] Clocks: A Cautionary Tale I previously gushed about how fun was better then function. I believe it’s true, but you if you trade functionality for emotional impact, you had damn […]


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