The Power of Emotion
For anyone who has ever doubted the power of emotional appeal over technological appeal
“… consider the self-winding Rolex, which sports 1/10th the accuracy of a Timex at 1000 times the price.” — Tog.
Don Norman’s book Emotional Design: Why We Love (or Hate) Everyday Things is about just this. It’s definitely worth reading.
People do better at creative tasks and problem-solving, when they are less stressed. So a graphic-designer may end up producing better work, faster, with a provable less-efficient, but more enjoyable, interface.